A business in a box. Yours from day one.
You join Hortons as a self-employed licensee. We provide everything you need to do the job, and an exclusive territory. You look after your clients from start to finish, and keep 75% of the commission you generate.
Everything you need to go out and win clients.
There are no major start-up costs. You complete the onboarding, and you're up and running.
75% commission
A simple, high-earning model. Three quarters of every fee goes to you.
An exclusive territory
Your area to build your brand, prospect and receive inbound leads.
Every major portal
Rightmove, Zoopla, OnTheMarket and PrimeLocation, included.
An industry-leading tech stack
CRM, prospecting, proposals, client onboarding and AI tools.
Centralised compliance
One company-wide process, run by specialists, not by you.
Head office support
Enquiries qualified, queries answered, problems solved.
A brand with clout
Marketing assets and a consumer brand that gives you credibility from a cold start.
A national partner community
Talented agents who share advice and ideas freely.
A lettings income stream
Add lettings through your own company and keep 100% of it.
Recruitment revenue share
Earn from the revenue of agents you introduce.
Structured onboarding
A blueprint to your first listings and first sales, as quickly as possible.
See what it costs
Every fee, set out plainly.
The tools that make the job lighter.
All included, all set up for you on day one of onboarding.
Street
CRMListings, viewings, feedback, offers and sales progression, in software that's a pleasure to use.
Spectre
ProspectingAutomated direct mail, plus data on withdrawn listings, time on market and detailed property reports.
Proposal software
Winning instructionsReplaces the valuation letter with a media-rich follow-up that helps you stand out.
Kotini
Client onboardingOne invitation. Your client completes AML checks, signs the contract and provides material information.
Canva Pro
MarketingA library of branded assets for digital and print.
Google Workspace
Email and documentsYour Hortons email address, storage and the full suite of apps.
Slack
CommunityPartner channels for group discussion, and your own support channel with head office.
Hortons Hub
AdminRaise invoices, track compliance and follow your business performance.
AI tools
Constantly developingAn area where we intend to stay at the front of the industry.
A business owner. Never on your own.
Come out of back-to-back appointments to fifty missed calls? Not here. Calls about your listings go to head office first.
A buyer calls
They've seen your listing on Rightmove or our website. The call goes to head office.
We qualify them
Details, buying position and availability. We can see your diary, so we tell them when they'll hear from you.
The lead lands with you
Assigned to you with everything you need to deal with it quickly. Less chasing, for you and for them.
Valuation enquiries
We take the details, explain the model and position you as the local expert before passing the lead to you.
Day-to-day queries
Software, processes, invoicing. Whatever comes up in running your business, someone is there to help.
People who know you
You work with the same team, who learn how you operate and how best to support you.
From a cold start to known in your area, faster.
Our brand is one of the most powerful assets behind every partner. Through onboarding and beyond, we help you build your personal brand locally, so you become the go-to expert.
Behind you is a consumer brand with real continuity across every territory. Awareness crosses between areas, and it gives a new agent clout and credibility from day one: people can see it is more than one individual.
We've also tried to build something rare in estate agency. Not the most boards, but a brand that connects with people on an emotional level.
The headache, handled.
Hortons holds one company-wide supervision with HMRC, so you don't need your own. Specialists do the reviewing. You get on with the deal.
You send one invitation
A new instruction gets a Kotini invite. That's your part done.
Your client completes it
Their information and a biometric AML check, through the portal.
Our team reviews it
A risk assessment and property checks. If enhanced due diligence is needed, we'll bring you in.
You get the green light
A notification that it has passed compliance. You're ready to list.
Buyers follow a similar route. An AML check is carried out before the memorandum of sale is sent, through a buyer portal where they can also upload proof of funds.
Clients pay a small admin charge: £50 per property for sellers and £40 per property for buyers. It's also a useful early test of how committed a buyer really is.
From first call to first listing.
Come day one you may have an empty diary and no clients. You will have a clear plan for exactly what to do about it.
- 1
An initial call
We get to know each other, understand where you are in your career and see whether there's a natural fit.
- 2
A proper meeting
Everything in detail, and all your questions answered. You decide if we're right for you. We decide if you're right for Hortons.
- 3
Your territory proposal
Based on our conversations and our analysis of the area. Once it's agreed, onboarding begins.
- 4
Content day
A studio day near our head office in Leicester: photography, your meet-the-agent film and launch content. You also get access to all your software.
- 5
Hortons Academy
Remote, and designed not to fill your whole day, so you can start acting on it straight away.
- Sales and listing process
- Prospecting
- Branding and marketing
- Systems and processes
- 6
Launch
Usually alongside other new partners in your cohort, with calls, webinars and the team on hand. All the material stays available for a refresher.
The same skills, in a new environment.
Extremely hard work.
Getting a business off the ground means finding your first listings and building momentum from nothing. You'll wear many hats: valuations, viewings, sales progression, marketing and social media.
Financial independence.
A business built on your own brand and your own connections, with a reputation that lasts your whole career. Your hours. Your decisions about where and when you work.
“This is not doing anything that you don't already know.”
Adam Horton